Well it’s official…
…Wednesday, February 10, 2010, one guy shot his own leg off. With apologies to Mad Men, I can’t help feeling a bit like Roger Sterling when decided to risk it all, to start all over again. After a 6 year hiatus from the industry I swore to stay away from, I embark on a journey [...]
Proof, ABV, and consumer confusion
Fantastic post by Chuck Cowdery, and I love his quote: ”The problem with hiding (alcohol content) is that the information you need to pursue intoxication is exactly the same information you need to avoid intoxication.”
This is the argument Coors used in 1995 to overturn the ruling that prohibited brewers from displaying ABV on beer [...]